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May 7, 2013
2013 SEO Conventions and Conferences in Seattle SEO is almost as “Seattle” as coffee shops, grunge music, and rainy winter days. As the proud home of SEOmoz, Distilled, Portent, and Cobalt, Seattle is widely considered to be among the top cities for SEOs in the world. It’s no surprise then that there are so many
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April 17, 2013
Setting up and using the Non-Branded Search Custom Segment in Google Analytics. Any SEO or Internet marketer, for that matter, knows the importance of keyword rankings. If potential customers are looking for you on Google, you want to be #1. But what about the next step in tracking, besides keywords? It’s to track the traffic
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March 20, 2013
Many people in the tech and social media industries say that Google is reaching maximum market share and must seek out new ways of increasing their value. A leader in the search engine world, Google has also introduced many other successful tools for ad management, keyword research, analytics, email, business apps, social media, and more.
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February 7, 2013
What if you could foresee the future of Search Engine Optimization? And what if you knew that the landscape of SEO would be forever altered by the influence of Social Media? If you walk in the world of SEO as we now know it, then you’ve heard the chatter about the impact of social media
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February 7, 2013
Ever start working on a new site and suspect that Analytics tracking code is not installed properly on all pages of it? Enter Google Tag Assistant, a great Chrome plugin that checks the presence & functioning of Google Tags on a particular page. Unfortunately, once you start using it you’ll start to wish
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January 21, 2013
Web Analytics Day 2013 1/25/13 Web Analytics is a crucial skill that savvy businesses use to drive higher customer satisfaction and profitability. Join industry veterans and novices alike from around the Puget Sound to learn the basics about Web Analytics & Big Data, and where the industry is heading. Lunch will be provided! This event is designed
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December 8, 2012
A high-level understanding of the “Google tools universe” (GTU) is an important step when allocating a marketing budget. All businesses have administrative and information needs. Google provides a wide range of tools, many at zero financial cost, to help address those needs. All Google Tools require some time for learning and interacting. Knowing which ones
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October 13, 2012
Google Plus Local Review Filter For small businesses, local reputation is king. If a customer was so pleased with your service that they are willing to take time out of their day and write a thoughtful review, the world should know! Good, publically available reviews are a crucial technique to attract the next satisfied customer.
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July 30, 2012
Now that you know what scaled images are and have identified which images to scale, it is time to pick an image editor. Your choices range from paid option Adobe® Photoshop® to unpaid options Photoshop Express, Aviary Phoenix and PicMonkey. Adobe Photoshop Photoshop is the gold standard of desktop photo editing. If you have a
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July 28, 2012
Since the dawn of the online age, anonymity has been one of the foundations of Internet communication. People could communicate from behind clever screen names and, for better or worse, say pretty much whatever they felt like saying. From trolling the web to Tahrir Square, the power of anonymity and an absence of physical contact